TRIP'D
DRINKSco-founder
Trip’d Drinks was another high school project my best friends and I created and it became my first entrepreneurial venture. We wanted to do something fun, creative, and completely our own. We started with a small lineup of beverages and brought the brand to life by selling at local bazaars. It was my first experience turning an idea into a real product and it sparked my love for building brands from the ground up.
BRAND CONCEPTWith Trip’d Drinks, I set out to create a beverage that felt fun, accessible, and visually engaging, something I felt was missing in the Indonesian market. Many local drinks lacked strong branding and creativity, while more playful and well-designed options were often imported and less accessible.
I identified an opportunity to bridge this gap by developing a product that combined unique flavors with a distinct visual identity. We introduced flavors such as sakura milk tea, orange yuzu tea, and pear tea, each designed to feel refreshing, slightly unexpected, and easy to enjoy.
From a branding perspective, I wanted the packaging to feel as expressive as the product itself. We chose a clear can to showcase the drink, paired with Polaroid-style stickers as labels. Each sticker visually represented a flavor, giving the product a collectible and personal feel while reinforcing a sense of individuality and fun.
The result was a brand that offered a refreshing take on beverages, balancing approachability with creativity and turning a simple drink into a more memorable, lifestyle-driven experience.
