ZOI co-founder + creative director
ZOI started as a small high school project my friends and I created to bring strangers together through music, nightlife, and shared experiences. What began as intimate gatherings slowly grew into something bigger than we imagined. When we took a leap and invited international DJ DubVision to our summer 2025 event, we became one of the most talked-about music events of the year in Indonesia.
Behind the ConceptFor Vegasphere and Burnout, I led Instagram marketing, developing distinct visual identities and narratives for each event. I focused on creating a consistent mood and storytelling approach so potential attendees could feel the experience before arriving. My work emphasized cohesive imagery, tone, and pacing across posts and stories to build recognition and anticipation rather than just promote individual dates.
For Vegasphere, I leaned into a bold, high-energy aesthetic inspired by nightlife and escapism. The content was designed to feel immersive and slightly surreal, using strong contrasts, dynamic typography, and visually striking compositions to capture attention and communicate exclusivity.
For Burnout, I developed a concept centered around intensity, immersion, and sensory overload. Inspired by underground cave environments and boiler room culture, the visual direction was designed to feel raw, heated, and almost claustrophobic, like stepping into a hidden, exclusive space beneath the surface.
Across both campaigns, I ensured consistency in tone, pacing, and visual storytelling while tailoring each identity to its specific audience and experience. This approach helped position ZOI not just as an event organizer but as a brand that delivers distinct and memorable concepts.
VEGASPHERE
inspired by Las Vegas
BURNOUT
inspired by Boiler Room